|commodorified (commodorified) wrote,|
@ 2012-02-17 07:38 pm UTC
'Waiter!' Leiter ordered two dry martinis. “Just watch,'' he said sourly. The martinis arrived. Leiter took one look at them and told the waiter to send over the barman. When the barman came, looking resentful, Leiter said, ”My friend, I asked for a martini and not a soused olive.'' He picked the olive out of the glass with the cocktail stick. The glass, that had been three-quarters full, was now half full. Leiter said mildly, "This was being done to me while the only drink you knew was milk. I'd learned the basic economics of your business by the time you'd graduated to Coca-Cola. One bottle of Gordon's gin contains sixteen true measures---double measures, that is, the only ones I drink. Cut the gin with three ounces of water and that makes it up to twenty-two. Have a jigger glass with a big steal in the bottom and a bottle of these fat olives and you've got around twenty-eight measures. Bottle of gin here costs only two dollars retail, let's say around a dollar sixty wholesale. You charge eighty cents for a martini, a dollar sixty for two. Same price as a whole bottle of gin. And with your twenty-eight measures to the bottle, you've still got twenty-six left. That's a clear profit on one bottle of gin of around twenty-one dollars. Give you a dollar for the olives and the drop of vermouth and you've still got twenty dollars in your pocket. Now, my friend, that's too much profit...