commodorified: a capital m, in fancy type, on a coloured background (Default)
You are still falling down badly in women's sizes, especially in pants and shorts. I can rarely buy bottoms of any kind at MEC and the exceptions are usually stretchy skirts or bike shorts or, as with this order, long underwear.

I also cannot buy a buttoned shirt which fits over my chest. I am a size 16-18 in most clothing: in yours, because you size small, I am probably a 20.

My female friends, including those smaller than me, have similar problems. Your women's clothing simply does not accommodate a wide range of body shapes and sizes. You don't even bring in Prana's larger sizes in the clothes of theirs that you carry.

It is especially noticeable that you do not even accommodate muscular women's bodies - the wide-shouldered or strong-legged are as out-of-luck as the large-busted or wide-hipped.

One would expect that to be your core demographic.

Meanwhile, a vast range of men can find comfortable, functional, stylish clothng at your store. My partner is 6'6 and strongly built and buys clothes from you easily.

I know you have experimented with a (slightly) broader range of women's sizes in the past. I also know you didn't really promote it - I found a pair of size 18 shorts, in _one_ style, on your racks by pure chance.

I suspect that the comparative failure of the experiment was used to justify not repeating it, when had we known the clothing was there we would have wanted and bought it.

As a co-operative which is not reliant on shareholder demands for a profit in every quarter MEC is in a position to take some chances, to do what's right instead of what's immediately expedient, to really promote heath and fitness and outdoor enjoyment as something that everybody can enjoy.

You are in a position to counteract the endless messages young women, and all women, get about the narrow range of 'acceptable' body types.

You are in a position to make members like me feel truly welcomed instead of grudgingly tolerated - so long as we don't expect too many nice things. You'll take my money for gear, if I'm okay with being sent elsewhere for clothing to wear while I use it. You could change that. You could get more of my business, easily, simply by treating me as if I genuinely mattered.

And you could do it - you could expand your sizes and rethink your fits - honestly, fairly easily, for the price of - for example - a moderate reduction in available colours of the clothing you sell. The warehouse and rack space can be made. The money can be found. The expertise can be located.

I have been making these suggestions to MEC for roughly a decade, and the response is always that you're "working on it." Please don't reply to this the same way.

Because you're not. You're not working on it at all. You don't value, or possibly don't even SEE, your female members unless we're slim and fall into a very narrow range of body types.

You're not Lululemon, or Patagonia, with their blatant aim at the young and slim and pretty client who they think will make a good "brand ambassador."

You're MEC. You're supposed to be better than that. You're supposed to belong to all of us. Are you ever going to act like that's true?

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